Weather-Based Marketing Filter
Protect your budget and your brand by filtering out communities dealing extreme conditions.
One signal. Three channels protected.
The same daily crisis data keeps your emails from landing wrong, your mailers from hitting empty houses, and your ad spend from burning in zip codes that won't convert.
Managed suppression list
We sync a suppression list directly in your ESP. Connect once, exclude it globally, never think about it again.
Zip code hold list
Download or copy a daily list of suppressed zip codes. Filter your mail file before it hits production.
Geo-exclusion list
Platform-formatted zip code exclusion files. Upload directly to your ad manager. Reallocate spend to areas that convert.
We monitor for the most severe types of conditions
Wildfires burned over 8 million acres across the U.S. in 2024
Communities face evacuation orders, hazardous air quality, and power shutoffs that can last for weeks. Marketing into these areas risks brand damage and wasted spend on audiences that literally cannot engage.
Source: Congressional Research Service / NIFCFlash floods are the #1 weather-related killer in the U.S.
With less than an hour of warning, flash floods devastate infrastructure, displace families, and shut down commerce. Sending promotional messages during active flood warnings signals indifference to real suffering.
Source: NOAA — Flash Flood Warnings27 billion-dollar weather disasters hit the U.S. in 2024
Hurricanes bring sustained devastation: storm surge, catastrophic flooding, extended power outages, and displacement that lasts months. Affected populations are unreachable and unreceptive to commercial messaging.
Source: U.S. Dept. of Commerce / NWS Performance DataThe U.S. averages 1,200+ tornadoes every year
Tornadoes strike with almost no lead time, flattening neighborhoods in seconds. Tornado Alley extends across the nation's heartland, putting millions of consumers in the path of severe weather every spring.
Source: U.S. Dept. of Commerce / NWS Performance DataWinter storms caused $4.2 billion in damage in 2024 alone
Blizzards and ice storms knock out power for millions, paralyze transportation, and shut down daily life. Direct mail sits in inaccessible mailboxes while digital ads target people huddled without electricity.
Source: Iowa Environmental Mesonet / NWSAn estimated 137 million people — or 41% of the U.S. population — lived in areas affected by a major disaster or emergency declaration at some point in 2024.
2025 disaster events. Sources: NOAA SPC, NCEI Storm Events, IBTrACS, NIFC.
This Happens Every Day
Brands accidentally send tone-deaf messages to communities in crisis. Audience Hero makes sure you never end up on this list.
Got an automated email from my ISP about staying connected during wildfires. Just climate change things 💕
Today's #marketing swing & a miss: #SundanceSquare in #FortWorth sends their "spring is in the air" email as tornado sirens wail around town
Just got some sleazy marketing email from Taco Bueno already trying to ride on the misfortune of today's tornado victims.
honestly pretty wild to still be receiving fundraising texts/emails from campaigns during a hurricane like cmon take florida off your list
Let me tell you how surreal it is to scroll through pics of your city underwater, flooded friends, and collapsed bridges while getting notifications about your upcoming Hulu payment withdrawal. Take your $11 and go, dude.
getting a marketing email telling you to "stock up" on power tools for storm clean-up before the second hurricane we've seen in two weeks devastates a city that hasn't been hit in 100 years is a uniquely late-stage american capitalism feature
Two emails that became cautionary tales.
Both could have been stopped with one check before send. Neither was.
A water-themed email went out three days into the flood.
“Floating homes, waterfall slides, & more reasons to travel.” That subject line landed in millions of inboxes while Houston was underwater and rescue boats were still pulling families off rooftops. The campaign had been scheduled months earlier. Nobody had checked the calendar against the real world.
They didn’t just market during a hurricane. They aimed at it.
On the night Hurricane Sandy made landfall, one retailer’s marketing team saw an opportunity. They geo-targeted nine states directly in the storm’s path with a 20%-off blast and named the discount code after the disaster. “In case you’re bored during the storm,” it read. The fallout outlasted the company itself.