Spend & Send Smarter
AudienceHero is an location-based marketing campaign filter for communities facing crisis conditions.
One signal. Three channels protected.
The same daily crisis data keeps you from burning your budgets to locations that won't convert.
Managed suppression list
Sync a suppression list directly in your ESP. Connect once and affected zip codes automatically updated in the background.
Location-based hold list
Download or copy a daily list of affected zip codes to remove locations before campaigns hit production.
Geo-exclusion list
Platform-formatted exclusion files are synced to your ad manager and update in the background.
We monitor for the most severe types of conditions
Wildfires burn an average of 7 million acres across the U.S. every year.
Evacuation orders, hazardous air quality, and power shutoffs that can stretch for weeks. Running campaigns into these zip codes burns budget on audiences who are offline, displaced, and unable to engage.
Source: Congressional Research Service / NIFCFlash floods are the #1 storm-related killer in the U.S.
They strike with less than an hour of warning, shutting down roads, commerce, and daily life. Campaigns landing during an active flood warning hit an audience that's offline and in crisis, wasting impressions and risking a tone-deaf brand moment.
Source: NOAA — Flash Flood Warnings1 in 5 Americans live in hurricane-vulnerable coastal regions.
Hurricanes bring sustained devastation, including storm surge, catastrophic flooding, extended power outages, and displacement lasting months. These audiences are unreachable and unreceptive to commercial messaging long after the storm passes.
Source: U.S. Census Bureau — Coastal Population ReportThe U.S. averages more than 1,200 tornadoes every year.
Tornadoes strike with almost no lead time, flattening neighborhoods in seconds. Tornado Alley runs straight through the nation's heartland, and campaigns covering those areas hit inboxes no one is checking while your brand risks appearing beside breaking disaster coverage.
Source: NOAA — TornadoesWinter storms knock out power for millions of Americans each year.
Blizzards and ice storms paralyze transportation and shut down daily life across whole regions. Direct mail sits in inaccessible mailboxes while digital ads target people huddled without electricity, spend that's gone with nothing to show for it.
Source: Iowa Environmental Mesonet / NWSAn estimated 137 million people — or 41% of the U.S. population — lived in areas affected by a major disaster or emergency declaration at some point in 2024.
2025 disaster events. Sources: NOAA SPC, NCEI Storm Events, IBTrACS, NIFC.
This Happens Every Day
Brands accidentally send tone-deaf messages to communities in crisis. Audience Hero makes sure you never end up on this list.
Got an automated email from my ISP about staying connected during wildfires. Just climate change things 💕
Today's #marketing swing & a miss: #SundanceSquare in #FortWorth sends their "spring is in the air" email as tornado sirens wail around town
Just got some sleazy marketing email from Taco Bueno already trying to ride on the misfortune of today's tornado victims.
honestly pretty wild to still be receiving fundraising texts/emails from campaigns during a hurricane like cmon take florida off your list
Let me tell you how surreal it is to scroll through pics of your city underwater, flooded friends, and collapsed bridges while getting notifications about your upcoming Hulu payment withdrawal. Take your $11 and go, dude.
getting a marketing email telling you to "stock up" on power tools for storm clean-up before the second hurricane we've seen in two weeks devastates a city that hasn't been hit in 100 years is a uniquely late-stage american capitalism feature
Two emails that became cautionary tales.
Both could have been stopped with one check before send. Neither was.
A water-themed email went out three days into the flood.
“Floating homes, waterfall slides, & more reasons to travel.” That subject line landed in millions of inboxes while Houston was underwater and rescue boats were still pulling families off rooftops. The campaign had been scheduled months earlier. Nobody had checked the calendar against the real world.
They didn’t just market during a hurricane. They aimed at it.
On the night Hurricane Sandy made landfall, one retailer’s marketing team saw an opportunity. They geo-targeted nine states directly in the storm’s path with a 20%-off blast and named the discount code after the disaster. “In case you’re bored during the storm,” it read. The fallout outlasted the company itself.